top of page

What Women Want with Shira O’Sullivan-Linker of GentSac

Shira Osullivan

A few weeks ago, I had the opportunity to sit down with another dynamic lady who is leading the charge with women who champion men by running male-esque businesses servicing the styling needs of gentlemen.

Our conversation was on fire as we resonated with the key dilemmas that we know you face today.

In essence, I talk to you guys about fashion, style and solutions to problems you wouldn’t normally talk about at home. Shira provides wonderful key essential items so you don’t need to worry about finding them yourself.

Shira’s 14+ years experience in retail has shown her key problem solving abilities within the retail space and today, she puts this into practice with a business she started with her partner, called gentSac. gentSac. is a startup in a hugely growing space focusing on providing the Best in Men’s grooming and Essentialls – globally – on a flexible subscription.  GentSac. will be collaborating with worthy causes in line with the company ethos to empower Men to look after themselves better and be proud in doing so.

How’s your year been so far? Any major highlights?

Busy! After our soft launch into market in December there has been a lot of attention on gentSac. We have been a part of some really successful pop-ups, our social media channels have started to grow and we are rolling out some exciting projects in line with our launch. It really has set the benchmark for 2016.

What song have you got on repeat at the moment?

Whatever is on the radio when I get a chance to listen! In saying that I do love music and when I have some time to open up iTunes lately I’m listening to The Weekend and JayZ.

What’s the most important thing about a guy’s style to you?

Confidence and energy. I think it is really clear when a guy is confident and it shows in his choices. It highlights that he knows who he is, what he likes and what works for him. His energy is more about feeling that he is grounded which translates into having an authenticity in his style – not showy, just comfortable.

man energy

What advice do you have for a man in 2016?

Gents – it is totally OK to be interested in grooming, in products, in your skin, in your appearance WITHOUT being labelled metrosexual or labelled anything for that matter. The most intriguing guys are the ones who know who they are and are confident about what they like – we need to encourage men to look after themselves and to feel empowered – a word that is so often only used for women.

man grooming habits

How important is a man’s character to you?

It’s everything. Character shows in his style too. More importantly character is his foundation. What he values, how he thinks, speaks, reacts, what he places importance on – these are the pillars for day to day life. Everyone has flaws – but as long as their intentions are good and they are working on being their best. Self awareness is an ongoing mission and character reflects all of that.


What’s the one thing you never want to see a guy doing?

Disrespecting himself and others.

Worst dating experience you’ve had?

A blind date that I was talked into – I couldn’t pretend I had an emergency fast enough.

Best encouragement for a guy?

Talk a little more about the things that bother you and worry you – you will feel so much less pressure within yourself if you just learn the art of sharing and not shutting down.

Most romantic thing a guy has ever done for you?

The day my husband proposed. It was the shock of my life – I had no idea it was coming and the amount of thought and love that went into the entire proposal and all that followed was truly beautiful and romantic.

Who’s the most stylish man on the planet for you right now?

At the moment I’d have to say Gabriel Macht – but that is probably because my only downtime of late has consisted of watching Suits on Netflix and I just think he is a very cool guy.

Gabriel Macht

Is Chivalry dead?

It definitely isn’t – but a warm reminder about the beauty of Chivalry and what it really means wouldn’t go astray.


bottom of page