In an era where everything is being questioned around the #metoo movement, we see Bonobos reveal a new take on an outdated word. And we love it.
Men’s clothing brand Bonobos unveiled #EvolveTheDefinition, a “movement” that questions the definition of masculinity and encourages conversations about what it means to be a man today.
The campaign includes a 90-second “micro-documentary” that has a diverse group of men reading the definition of “masculine,” which includes words like “muscular” and “powerful.” They then give their own takes on what it means to be a man.
We like it.