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Tod’s Dots Of Life Event: Hong Kong!

Nick Cheung Ka Fai at Tod's men's boutique

Nick Cheung Ka Fai at Tod’s men’s boutique


The new digital era keeps rolling, where protagonists change the rule of the games, introducing themselves and their lifestyle through the product.

The project ‘Dots of Life’ started online with 90 trendsetting bloggers, with an ever increasing number of participants, who share their portraits, interpreting the Tod’s Gommino and its iconic rubber sole composed by 133 “Dots”.  They have chosen Gommino as a sign of distinction for its beauty and craftsmanship. With the popularity of the Gommino images shared, this group has become a community- a “digital club”. This is a platform where everybody can find portraits about personal lifestyles while wearing their favorite shoes. These images are all gathered in the Gallery on www.gommino.tods.com

Gommino fans who are keen to be part of the program, can upload their images onto instagram, using #todsgommino and #dotsoflife or directly onto Tod’s official webpage for official selection.

To follow its success in the digital world, Tod’s hosted the DOTS OF LIFE event. On September 10th, 2014, Hong Kong held the first event worldwide for this special occasion. The event has drawn attendance from regional trendsetter, including Sean Lau Ching Wan, Nick Cheung Ka Fai, Jennifer Tse, Hilary Tsui, Kathy Chow, Qiqi, Janet Ma, Amanda S, Cara G, Jocelyn Sandstrom, Ana R and top bloggers and fashion photographers including Mariano Di Vaio (Mariano is one of the top, the most popular international blogger, with 2.1 million followers on instagram), Lawrence Liu, Little Miss shopaholic, Gabagelapsasp and The Shanghai Express. The enthusiastic crowd enjoyed their evening with the beautiful display of printed portraits of these influencers around the world and of course, with the setting of the house’s iconic gommino. An Italian artisan has specially flown in for the event to demonstrate the making of the shoe, to emphasis on the sign of craftsmanship that are Made in Italy.

The exhibition is open to public from September 11th – 13th at the Landmark Atrium – be there!

To know more about Dots of Life www.gommino.tods.com

Sean Lau Ching Wan with artisan

Sean Lau Ching Wan with artisan


Kathy Chow, Walter Hau

Kathy Chow, Walter Hau


Charles Yang

Charles Yang


Mariano Di Vaio

Mariano Di Vaio


Arnold Kwok, Hilary Tsui

Arnold Kwok, Hilary Tsui


Jennifer Tse, Tod's Asia Pacific Regional Director Igor Poza

Jennifer Tse, Tod’s Asia Pacific Regional Director Igor Poza


Nick Cheung Ka Fai

Nick Cheung Ka Fai


Orlando Ho

Orlando Ho


Ricky Kwok

Ricky Kwok


Alvin Goh

Alvin Goh


(From left) Jonathan Young, friend, Xuan Mu

(From left) Jonathan Young, friend, Xuan Mu


(From Left) Leslie Tsang, JJ Acurna, Grace Chan

(From Left) Leslie Tsang, JJ Acurna, Grace Chan


Sean Lau Ching Wan

Sean Lau Ching Wan


Tod's Dots of Life, Hong Kong

Tod’s Dots of Life, Hong Kong


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