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Sustainability, Football and Nestle

As a mother of a 3 year old, it pains me to know that child labour continues to be a thriving business today. Globally, this business equates to approximately 110 Million children, 73 million of which are between the ages of 5 and 11.

Recognising this issue, are leaders around the world who have made it their purpose to commit to change – no matter how small the gesture.

I came across the Nestle Cocoa Plan from various directions. Firstly, the World Soccer platform which our family love, secondly, I don’t mind a hot cocoa on a chilly night and thirdly, MenStylePower as a whole are always seeking the businesses who are striving for sustainability on a planet that is clearly telling us she’s in trouble. This includes fashion, food and textiles.

As a world’s first, Nestle’s KITKAT is sourced from 100% sustainable cocoa. To them it was critical to be part of a system that takes care of the people and environment that makes their brands possible. Social responsibility is crucial to the farming communities in Côte d’Ivoire, and also to the quality of products.

To mark the announcement, socially conscious YouTube personality Louis Cole is fronting four videos shot in Côte d’Ivoire that explain the Nestlé Cocoa Plan’s three pillars: better farming, better cocoa and better lives.

One film features world-famous footballer Didier Drogba, and marks Nestlé’s new partnership with The Didier Drogba Foundation, which supports vulnerable Ivorians in the areas of health and education.

On the Foundation’s behalf, Nestlé will build a state-run school in Drogba’s home region of Gagnoa, Côte d’Ivoire.

Nestlé supports children’s education under the Nestlé Cocoa Plan, and has now completed more than 40 schools in the country to extend access to 10,000 children and young people, and help prevent child labour.

We salute you!

(This post has been presented by Nestle, but all thoughts and opinions are MenStylePower’s.)


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