The past, present and future of footwear innovation - UltraBOOST – the modern marathon runner that became sneaker of the year - Campus 80s – From the NBA to hip hop to the street - - HIGHSNOBIETY – A digital platform driving change –
Launched in 2005, Berlin/NYC-based online platform HIGHSNOBIETY has become a global authority on style, streetwear and sportswear. Over the past decade, these design disciplines have clashed and collided, influenced, intertwined and gradually blurred into one another. HIGHSNOBIETY has documented these developments, offering them incredible vantage to contribute their take on two highly popular styles in the Consortium series.
UltraBOOST was designed for distance running. Unveiled in 2015, the fusion of lightweight adidas Primeknit and BOOSTTM technology earned it acclaim among the athletic community. Over the past year UltraBOOST has maneuvered into the realm of the more stylistically-inclined sneaker-wearer. A shoe initially conceived for performance and comfort but when iterated in understated lavender grey, emphasis subtly shifts towards the model’s aesthetic elements. HIGHSNOBIETY has given the sneaker a soft taupe knitted upper with a matching real leather cage, a luxury model that allows UltraBOOST to stray from its athletic roots.
The Campus was built for NBA hardwood. Worn on courts through the 1970s, the Campus survived an era when basketball was a more violent, less vigilantly refereed sport. It enjoyed an illustrious post-NBA career in Hip Hop and later life as a fully-fledge lifestyle shoe. The Campus 80s encapsulates the potential for evolution within the lifespan of a sneaker, originally constructed in suede; this model features a never-seen-before glove leather upper and contrasting butter soft tan leather lining.
Adidas Campus 80’s
Today, HIGHSNOBIETY plays a pivotal role in the industry, narrating, dictating and driving changes as styles blend and roles are repurposed. Its collaboration ruminates on evolution, drawing together the Campus 80s – a classic sneaker that has undergone multiple lives and UltraBOOST – a younger model, showing early signs of embarking upon a similar journey.
UltraBoost Details - grey adidas Primeknit upper - matching grey UltraBOOST heel stabilizer - white UltraBOOST sole with matching grey outsole - vacuum formed aniline leather cage - leather insole with custom HIGHSNOBIETY all-over pattern and branding - adidas Performance and HIGHSNOBIETY logo branded tongue labels – matching grey laces. RRP: AU$250
Campus 80s Details - grey premium suede upper – off-white midsole.
Tan-colored leather insoles with custom HIGHSNOBIETY all-over pattern and branding - adidas Performance and HIGHSNOBIETY logo branded tongue labels – matching grey laces. RRP: AU$160