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Ralph Lauren Riders #RRLriders – Ultimate Steel + Style

RRL Riders tour

Ralph Lauren RRL, Ralph Lauren’s brand founded in 1993 offering a mix of selvage denim, vintage apparel and accessories and cool, rugged sportswear with roots in workwear and military gear and Blitz motorcycles, a Paris-based custom garage founded by Fred Jourden and Hugo Jezegabel in 2010, that conceives, customises and hand finishes motorcycles to create unique, one-of-a-kind machines, Presented The Ralph Lauren RRL Riders Tour in Paris. Phoah!

On May 25th we saw the first custom motorcycles ride around the RRL universe. 200 motorcycles rode on 99kms, with a departure from Paris, and during 3 hours, paraded and popped in at The Dampierre Castle , La Vallée de Chevreuse, and Versailles, and ended in front of the Ralph Lauren flagship store, boulevard St Germain. There, the RRL vintage universe welcomed all these beautiful 2-wheels pieces of machinery fanatics in a cool and authentic American ambiance. The St Germain boulevard became a huge luxury garage, where all the participants gathered, and benefited from the “Bike Clinic” for cares and polishings.


This tour was proposed to all the custom motorcycles passionate dudes, through a registration on the dedicated website, which selected the most beautiful motorcycled, eligible to compete and make this event the rendez-vous of the year. #RRLriders.

Who’s in when it comes to Oz??!!


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