Dudes, start your engines! If you love fast cars, this new men’s collection, ‘Shift Gear‘, will tickle your racing funny bone.
Beautiful black, stream-lined cars and lots of horsepower was the inspiration for Amsterdam-based OntFront’s fifth collection’. The menswear label, which prides its self on designing for the bad boy and the gentleman, takes on a streetwise approach that they call “sidewalk tailoring” with clean cut yet hardcore designs that emulate a fast city life.
For their fall/winter 2010-11 offering, head designer Liza Koifman drew her inspiration from the world of street racing and night life: “I’ve always had a love for the aesthetics of car design. Spyker, Lamborghini …The aerodynamic lines and forms of fast cars are the basis for this collection of OntFront.”
The 68-piece collection, which consists of jackets, t-shirts, jeans, shirts, and unique blazers, is primarily made with dark colours like asphalt and car tire black, with highlights in red and eggplant colour. The Italian and French imported materials are high in quality being both ‘water resistant’ and breathable.
We love the OntFront aesthetic, pity the label’s only available in The Netherlands and China … when, oh when will they find a distributor Stateside & Down Under?
Oh, and watch the launch video for the collection right here – quirky, yet quite engaging! OntFront – the \”ShiftGear\” Fall/Winter 2010-11 Collection Video